A group discussion (also called focus group) consists of 8 – 10 participants who discuss a certain topic for between 1.5 and 2 hours.
The group discussion is led by an experienced moderator. Due to dynamic processes within the group, attitudes and behaviours of the single participants and reasons for specific decisions become apparent.
Group discussions are particularly suitable for generating ideas, e.g. new products or further development and new design of existing products.