With the help of CATI interviews one can process a high number of cases in a short time.
Surveys with complicated criteria will be constantly checked by the system. If a dialled number is busy or nobody answers, the number will be redialled by the system automatically at different points in time. This procedure ensures a high response rate and thus a more representative sample.
Another advantage is the possibility to present randomised or rotated items. This means that items are shown in a different position within the item block. This prevents an impact on the response behaviour of the test person as the single items are never shown on the same position.
It is possible to make multiple tests simultaneously (and even in several countries), for example advertising materials or packaging. Also in qualitative research online approaches become more relevant. We have the possibility to conduct focus groups online. This is especially suitable for target groups which are difficult to recruit for offline group discussions, for example young urban people or specific b2b target groups.
According to German Medicines Act (AMG) you have to submit evaluations of the patient information leaflet which are done in cooperation with the patient target group. With the help of these tests readability and comprehensibility are checked and patient friendly leaflets are developed. gottschalk research has created a test consisting of the following components: review of the leaflet, pretest and, if necessary, modification of the leaflet, evaluation by test person, measurement of comprehensibility of information and a concluding evaluation of the interviewer. As a result we will provide a final report to be presented to the appropriate authorities.
Please contact us for detailed information