Nicole Gottschalk, Owner
Nicole has more than 16 years experience in the field of market research.
For her thesis “Sylt’s image – region-specific approaches of distinction” she analysed existing surveys, conducted her own study and consolidated the results with the help of a factor analysis.
After graduating Nicole was employed for nine years as a Market Research Manager and Senior Market Research Manager with a number of market leading research companies. She was in charge of national and international clients from a variety of industries including automotive, pharmaceutical/ healthcare, hospitality, retail and public transportation.
Additionally Nicole completed her extra occupational studies “The Principles of Marketing Research” at the University of Georgia.
In 2010 Nicole moved to a global technical service provider for data management, targeting and media execution. In her role as a Senior Market Research Manager she was involved with both market research and statistical extrapolation for Predicted Behavioural Targeting at an international level. She also developed the in-house prediction tool in co-operation with the product development department.
In 2014 Nicole founded gottschalk research.